The Legacy of the Nintendo Wii

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00:49:01

April 1st, 2025

49 mins 1 sec

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About this Episode

Nintendo's strange foray into motion controls has a monumental place in gaming history. With a bold new business strategy to create an entire new segment of gamers, Nintendo's Wii console became a cultural phenomenon. Here's how Nintendo changed the market once again by deciding to do their own thing and their use of a business tactic called "Blue Ocean Strategy".

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The Unlockables is a video game podcast about people's stories and memories around the games that they play, as well as the story of the games themselves! The show consists of solo essay episodes, guest interviews, and collaborative episodes on some of the games that shaped us.